Sunshine Matters

To show support for a fully funded VISIT FLORIDA, Tallahassee area Yellow Cab has equipped 30 taxi cabs with toppers to share the message to Tallahassee residents that “Tourism Works for Florida.”  The company placed the advertisements to promote the 1.4 million jobs created by the tourism industry in Florida.  The toppers, which are being provided by Yellow Cab at no cost to VISIT FLORIDA, will remain on the taxi cabs throughout the 2017 Legislative session. Last year, Florida welcomed a record 112.8 million visitors.  To learn more, go to www.tourismworksforflorida.org.

Yesterday, VISIT FLORIDA and nine other statewide organizations hosted the industry’s annual Florida Tourism Day at the Capitol. This year, there is no doubt that because of the participation of more than 600 of our Industry Partners from 44 counties, Tourism Day was a complete success.  The strength and importance of our industry was on full display for lawmakers in the Capitol.  Without the support of the job creators in our tourism industry, we would be fighting an uphill battle on our own. Continue reading »