Sunshine Matters

VISIT FLORIDA has joined forces with Hawks Cay Resort and Brides Across America to make one military couple’s dream destination wedding come true with the Stars and Stripes Dream Wedding Getaway contest.  The grand prize includes a complete wedding package for up to 50 guests at Hawks Cay Resort, along with a wedding gown, veil and accessories gifted by Brides Across America, as well as travel to the venue from VISIT FLORIDA. Continue reading »

VISIT FLORIDA is gearing up to host Florida Encounter 2016, which will be held at the Omni Orlando Resort at ChampionsGate in Kissimmee from Nov. 30-Dec. 2.  As one of VISIT FLORIDA’s signature events, Florida Encounter serves as the premier appointment-based trade show showcasing all the Sunshine State has to offer to meeting, convention and incentive travel professionals.  Attendees will learn about Florida meetings destinations, service companies and meetings properties at this exclusive appointment-only event.  Maintaining a one-to-one ratio between buyers and suppliers ensures that appointment books are as full as possible for all attendees. Continue reading »

As the sunshine state’s official tourism marketing corporation, VISIT FLORIDA is committed to establishing Florida as the No. 1 travel destination in the world.  In order to reach this goal, we conduct extensive research on the visitors to our state, and publish them yearly in our Florida Visitor Study.  The study pulls together the most recent visitor trend data which we use to develop our marketing strategy for the year.  It can also serve as an invaluable tool to our Partners and friends seeking detailed information to assist with their own marketing efforts. Continue reading »

VISIT FLORIDA’s Public Relations team recently hosted a series of media receptions in Toronto and Montreal to share the latest Florida destination information with travel writers and other influencers.  Hosting media receptions in key target markets allows VISIT FLORIDA and our Partners the opportunity to meet, network with and pitch to a targeted group of media at one time.  This face-to-face interaction allows us to build relationships with the media and garner more coverage of Florida. Continue reading »

The 2016 Florida Governor’s Conference on Tourism in Orlando offered some important takeaways worth sharing.  With more than thirty experts discussing the most current trends in marketing, consumer behavior and issues impacting our business, it was hard to nail down the most critical takeaways.  But, for our industry Partners who might have missed the event, we were up for the challenge.  Here are our top 10 takeaways: Continue reading »