Sunshine Matters

It’s that time of year again!  Nominations are now open for the Florida Tourism Hall of Fame. Begun in 2001, the Florida Tourism Hall of Fame acknowledges contemporary and historic figures whose vision, creativity and drive have had a positive and significant impact on the development of Florida as a desirable visitor destination.  Continue reading »

As an industry-driven organization, VISIT FLORIDA’s greatest strength is the input and guidance we receive from the members of the Florida tourism industry.  Since our founding in 1996, VISIT FLORIDA’s marketing efforts have benefited tremendously from the direct involvement of volunteer leaders representing our industry. Continue reading »

At a black-tie event earlier this week, more than 1,000 industry leaders gathered to honor the best of the best in hospitality marketing.  In the category of digital marketing excellence, VISIT FLORIDA was recognized for a campaign that leveraged the passion of Florida residents and their importance in promoting the state. Continue reading »

During a press conference at Epcot this morning, Governor Rick Scott announced that Florida set another record in tourism by welcoming 105 million visitors in 2015.  This is the fifth consecutive record year for visitation to Florida, exceeding the previous high of 98.5 million in 2014 by 6.6 percent.  The average number of direct travel-related jobs in 2015 was also a record high, with 1,199,200 Floridians employed in the tourism industry – up 53,400 or 4.7 percent over the same period last year.  Click here to see a quick YouTube video of the announcement. Continue reading »

VISIT FLORIDA and 16 of our Industry Partners traveled to New York City earlier this week to share the Florida warmth with more than 40 top New York journalists, including Travel and Leisure, Frommer’s and Connexions Magazine.  For three hours, attendees escaped the freezing NY weather to enjoy vibrant Florida-inspired decor, while waitstaff in beach attire served Florida specialty drinks and hors d’oeuvers, including mini key lime pies. Continue reading »