Sunshine Matters

VISIT FLORIDA and 14 of our Industry Partners recently participated in the 2016 New York Times Travel Show, the largest and longest-running trade and consumer travel show in North America.  The three-day event featured the Travel Industry Conference, consumer seminars and an interactive exhibition including more than 500 exhibitors from 150 countries.  This year’s attendance of more than 29,000, including 900 domestic and international media, was the highest in nine years and the second most ever, providing VISIT FLORIDA and our Partners with a tremendous platform to share the message about Florida’s unique and diverse destinations to a global travel audience. Continue reading »

Yesterday, VISIT FLORIDA and ten other statewide organizations hosted the industry’s annual Florida Tourism Day at the Capitol. This all-day event provided an excellent opportunity to educate the legislature, media and Floridians on the significant role tourism plays in the success of our state’s economy. Continue reading »

For the past few weeks, Londoners have been treated to moments of Florida sunshine: in out-of-home advertising, on subway banners, at bus shelters, through taxi wraps, and via surprise-and-delight social activations.  Until yesterday, the campaign was all about Florida sharing a little sunshine with our British friends and potential travelers.  But yesterday was Blue Monday — what the U.K. calls the most depressing day of the year — and we thought it wise to change the game.  So we made it possible for our British friends to share a little sunshine with each other. Continue reading »

The cold has now set in across much of the U.S. and VISIT FLORIDA’s “Warmer Side of Winter” campaign is in market, inspiring travelers to experience the Sunshine State’s warm-weather destinations.  Having tested as one of our most effective campaigns ever, this marks the third winter VISIT FLORIDA has featured the award-winning creative showcasing iconic state images and encouraging visitors to “flock to Florida.” Continue reading »

I am pleased to announce that the 2016 VISIT FLORIDA Magazine and Official Florida Transportation Map are now available at the Official Florida Welcome Centers.  The magazine serves as VISIT FLORIDA’s premier travel planning publication providing information on destinations throughout the state, attractions, accommodations, shopping and dining, and informative articles and images to inspire our visitors. Continue reading »