Sunshine Matters

In 2014, the United Kingdom ranked No.2 in top countries with international visitation to Florida, welcoming more than 1.6 million British travelers who spent $1.5 billion.  With direct airlift from the U.K. and service increasing in Ireland over the last year, VISIT FLORIDA continues to coordinate programs in this key market to keep Florida top-of-mind and increase visitation to Florida.  In the past few months, VISIT FLORIDA’s International team has been working diligently in the U.K. hosting and participating in several programs in market. Continue reading »

VISIT FLORIDA’s German PR team recently hosted a media reception and dinner in Hamburg, Germany.  Hamburg is the most historic publishing location in Germany, with a wide variety of high-circulation magazines and online publications.  Leveraging the German media through media receptions and other PR initiatives allows VISIT FLORIDA to keep Florida top-of-mind and continue the popularity of German travel to the Sunshine State. Continue reading »