Sunshine Matters

I am pleased to announce the unveiling of the VISIT FLORIDA German TripTuner tool, Finde Dein Florida. VISIT FLORIDA partnered with TripTuner, the technology behind the award-winning Florida Beach Finder to create a compelling new discovery engine to serve German travelers.  Promoted in consumer media and on trade partner websites, this image-rich tool is the perfect resource for travelers to personalize their travel options to Florida’s beaches, attractions and beyond. Continue reading »

VISIT FLORIDA and twenty-two partners – including Florida DMO/CVBs, attractions and hoteliers – embarked on the first ever Digital Education Roadshow last week in Silicon Valley and San Fransciso.  For three days, staff and Partners met with key travel and tourism leaders at Google, Adara, Facebook, Airbnb, Twitter and TripAdvisor where they learned how to leverage each digital company or social platform for their own digital needs, while also being privy to up and coming trends and insights. Continue reading »

VISIT FLORIDA’s Visitor Services Department rolled out the Certified Travel Information Centers (CTIC) Program at the beginning of the fiscal year.  CTIC certification brings VISIT FLORIDA recognition to welcome center facilities around the state, providing the institutions and their staff with benefits that enable successful promotion of travel to and throughout Florida. Continue reading »

I was proud to represent VISIT FLORIDA at Allegiant Airlines’ recent celebration marking their 10th anniversary of flights to Florida. The event, held at the Orlando Sanford International Airport, included the unveiling of a new plane with Sunshine State livery.  The plane wrap features images of Florida’s iconic beaches, attractions and golf courses, as well as the VISIT FLORIDA logo. Continue reading »

Florida welcomed nearly 15.6 million international visitors last year, with the United Kingdom making up more than 11 percent of that record total.   In order to build on this momentum and continue to see growth in our overseas markets, VISIT FLORIDA coordinates the state’s tourism industry presence at key international travel trade shows around the world. Continue reading »