Sunshine Matters

During last evening’s PromaxBDA Local Awards gala at The Mirage in Las Vegas, VISIT FLORIDA and NBCUniversal Skycastle won silver in the On-Air Commercial Advertisement category for our “Mi Sol es tu Sol” spot.  A panel of 63 judges from all across the country reviewed the entries and selected their top three in 55 different categories. Continue reading »

The month of June brought the “This Side vs. That Side Canned Food Drive” to support America’s Second Harvest of the Big Bend back to the halls of VISIT FLORIDA.  This highly anticipated competition – with a nacho fiesta and bragging rights for the year on the line for the winning side – splits the VISIT FLORIDA office in half to see which side can collect the most pounds of non-perishable items for the local food bank. Continue reading »

This evening, the Florida Legislature passed the state budget which included $74 million in funding for VISIT FLORIDA in FY 2015-2016.  I would like to thank Governor Rick Scott and the Florida Legislature for their visionary leadership and for their extraordinary support of VISIT FLORIDA and the state’s tourism industry. Continue reading »

This week, VISIT FLORIDA participated in the 7th Annual IAGTO North America Golf Tourism Convention in Greater Palm Springs, California. The international event drew more than 300 suppliers and tour operators. Continue reading »

To leverage travel trade and media already visiting the Sunshine State for IPW, VISIT FLORIDA organized six highly-successful post-event familiarization (FAM) tours of various Florida destinations.  These FAM tours offered a strategic way for buyers and media to experience first-hand a wide range of destinations throughout the state in a short amount of time.  The 88 FAM participants, coming from all over the world, visited some of Florida’s great hidden gems – locations that showed off the state’s natural, historical, fun, unique and unusual sides. Continue reading »