Sunshine Matters

Last week, VISIT FLORIDA created a co-branded stand for IMEX Frankfurt, a global marketplace for meeting professionals looking to book and organize worldwide meetings, events and incentive travel programs.  This year, the event welcomed 3,500 exhibitors, 3,900 hosted buyers, 4,900 trade visitors and 62,000 business appointments. Continue reading »

There was still snow on the ground in Ottawa when VISIT FLORIDA Partners arrived for the first time ever to host a media reception in Canada’s capital city.  After one of the longest and coldest winters in recent history, Canadians were ready to throw off their mittens, throw on their shades and “Spring into Sunshine” at the mixer held at the historic Fairmont Chateau Laurier. Continue reading »

Florida offers families great choices when it comes to planning a vacation.  Kids’ ages and interests often dictate what kinds of activities families will seek out on vacation.  Moms, dads, and single parents make decisions based on a variety of factors, including input from their kids.  Thirty-nine percent of Florida’s domestic visitors are families.  Moms make roughly 80 percent of travel related decisions and are a market segment that is rapidly becoming more digital.  Fifty-eight percent of the moms in those homes use the Internet over TV or magazines when planning vacations, and 74 percent of moms have purchased products as a result of a promotion mentioned in a blog.  So naturally, the family blogging community is crucial in helping and inspiring parents with ideas and travel planning decisions. Continue reading »

VISIT FLORIDA’s 2015 Flagler Awards competition is underway and now accepting entries from the countless organizations and individuals who use their talents to market Florida to the world.  The deadline for entries is Tuesday, June 16.  Continue reading »

From decadent desserts dipped in chocolate to wild airboat rides on the St. Johns River, Florida is truly a destination that offers something for everyone.  This is what VISIT FLORIDA, along with three of our Industry Partners: Visit Orlando, Daytona Beach Area CVB and Florida’s Space Coast, set out to prove with three journalists from India. Continue reading »