Sunshine Matters

VISIT FLORIDA and seven of our industry Partners recently hosted the Boston VIP (Very Important Meeting Planner) Event at Fenway Park for the Boston Red Sox Opening Day.  The goals of the VIP Events are to make an impression on meeting professionals who have the potential to bring meetings or events to Florida, and to foster engagement and networking between our Partners and the meeting planners.  The Boston VIP included 50 qualified meeting planners who were thrilled to be invited to such an exclusive event. Continue reading »

You can’t plan it and you certainly can’t control it, but sometimes it all comes together – weather, style-setters and action-packed polo creating a thrilling day on and off the field at the International Polo Club in Wellington, Florida. With this backdrop of the U.S. Open Polo Championship Final Match, VISIT FLORIDA and our Partners hosted  a “Chukkers, Champagne and Sunshine” media brunch that few will soon forget. Continue reading »

Last week, VISIT FLORIDA and four of our industry Partners participated in the Ignite Business Event (iBE) Expo in Toronto as part of Canada Meet Week.   iBE Expo is an experiential, interactive and informative marketplace for buyers of meetings, incentive travel services and business events in Canada. This one-day event, which drew more than 840 Canadian meeting planners, is specifically tailored to connect planners with suppliers, while offering continuing education and keynote speakers from various industries. Continue reading »

We all know tourism is the state’s No. 1 industry and that every 85 visitors support one Florida job.  With the release of the latest employment data from the Florida Department of Economic Opportunity, here are some new stats you may not know: Continue reading »

As part of the first annual North American Meetings Industry Day (NAMID), VISIT FLORIDA was proud to lend our voice to this nationwide day of advocacy to spotlight the substantial value derived from business meetings, conferences, conventions, incentive travel, trade shows and exhibitions.  To help celebrate the meeting industry’s impact on local, national and international economies, VISIT FLORIDA promoted NAMID through e-blasts, Florida Meetings Twitter and Facebook posts, and support for statewide “Meetings Mean Business” events. Continue reading »