Sunshine Matters

This week, VISIT FLORIDA and five of our industry Partners traveled to Washington, D.C. to participate in the U.S. Travel Association’s Destination Capital Hill  fly-in.  The annual event brings travel leaders from across the country to the nation’s capital to learn about upcoming legislation that impacts travel, network with peers and meet with members of Congress to stress the importance of travel as an economic driver. Continue reading »

VISIT FLORIDA and Natural North Florida have teamed up to promote the unique nature-based qualities of the North Central Florida region. Through a partnership that began in January and just concluded this week, Natural North Florida representatives were able to help create awareness for the area’s unique boating, camping and adventure vacation spots through participation in seven domestic and international consumer trade shows. Continue reading »

VISIT FLORIDA manages the state’s five Official Florida Welcome Centers located at I-10, I-95, I-75, U.S. 231 and the Florida Capitol.  In addition to promoting Florida tourism businesses, the Welcome Center staff offer detailed travel planning advice and information to more than 2.5 million drive visitors each year.  To ensure that advice reflects the latest tourism offerings, our employees are trained, tested and certified to serve. Continue reading »

March is the month for Spring Training in Florida.  In collaboration with the Florida Grapefruit League, VISIT FLORIDA is promoting Spring Training through our Official Florida Welcome Centers and content on VISITFLORIDA.com. Continue reading »

Last night’s premiere of the third season of La Voz Kids – one of the most popular programs in Spanish-language television – marked the start of year two of VISIT FLORIDA’s highly successful partnership with the Telemundo Station Group to reach targeted U.S. Hispanic audiences.  The 13-week reality TV series, which is filmed at Universal Orlando Resort, airs each Sunday night through June 14. Continue reading »