Sunshine Matters

VISIT FLORIDA has just launched our Spring marketing campaign and it’s already receiving praise.  Today in a Skift article, VISIT FLORIDA’s new television spot was named one of the ‘5 Best Travel Ads to Watch This Week.’  The ad was spotlighted because “Visit Florida does a great job of showing parents why Florida is a good choice for families instead of just telling them.” Continue reading »

VISIT FLORIDA’s Marketing & Events team is pleased to announce that this year’s Florida Encounter will be held December 3-5 at the beautiful Bonaventure Resort & Spa in Fort Lauderdale.  Florida Encounter, now in its 33rd year, serves as the premier appointment-based trade show showcasing all the Sunshine State has to offer to meeting, convention and incentive travel professionals. Continue reading »

I recently represented VISIT FLORIDA at the Southeast Tourism Society Spring Symposium 2014, which was attended by nearly 250 travel professionals.  The event, hosted this year in Lexington by the Kentucky Department of Travel, brings members together to network and participate in regional advocacy and recognition programs to promote tourism throughout the Southeast. Continue reading »

In recognition of World Health Day, VISIT FLORIDA joined the Florida Department of Health in encouraging Floridians to consider the many health benefits associated with taking vacation time off from work.

“The Florida Department of Health is pleased to partner with VISIT FLORIDA in recognizing World Health Day,” said State Surgeon General and Secretary of Health Dr. John Armstrong, “We are encouraging Florida’s families to recognize the health benefits that travel and vacation time can bring to overall well-being.” Continue reading »

In 2013, an estimated 69 million international tourists visited the United States spending approximately $180.7 billion on tourism-related goods and services.  Florida captured 22% of these visitors as we hosted over 15 million international tourists last year, a 9% increase over 2012.  The United States’ Travel and Tourism Strategy, launched in 2012, sets a goal of attracting 100 million international visitors by 2021.  This is in sync with VISIT FLORIDA’s own goal to reach 100 million visitors by 2015. Continue reading »