Sunshine Matters

As an industry-driven organization, VISIT FLORIDA’s greatest asset is the input and guidance we receive from the members of the Florida tourism industry.  Since our founding in 1996, VISIT FLORIDA’s marketing efforts have been strengthened by the direct involvement of volunteer leaders representing our industry.  The way we market the Sunshine State to the world has transformed in the last several years and is expected to evolve exponentially in the years to come.  VISIT FLORIDA is on the cutting-edge of creating marketing programs and opportunities that provide value for our industry Partners, but we cannot continue to do so without the industry’s strategic direction. Continue reading »

As part of today’s historic proposed budget announcement, Governor Rick Scott presented a Business Ambassador Award to long-time tourism  industry leader Ed Fouché.  The award is given to business standouts who have significantly impacted the industry they represent, and there could be no more deserving recipient than Ed. Continue reading »

I am incredibly proud to share that today Governor Rick Scott announced his recommendation for VISIT FLORIDA to receive an historic $100 million in funding in the 2014-15 “It’s Your Money Tax Cut Budget.”  With this funding, VISIT FLORIDA will be able to market the Sunshine State year round to domestic visitors, increase marketing to international visitors, and assist communities in attracting direct international air service to Florida. Continue reading »

I’m pleased to share that during Tuesday evening’s Florida Restaurant & Lodging Association annual Gala and Awards Dinner, VISIT FLORIDA Board of Directors member Gene Prescott received the 2014 Hotelier Hall of Fame Award.  As president of The Biltmore Hotel in Coral Gables, Gene led a $40 million, 10-year renovation program that has recently been completed, restoring the landmark to its world-class excellence.  Click here to see a compilation video of industry support for Gene’s honor. Continue reading »

I am pleased to announce that the 2014-15 VISIT FLORIDA grant application period is now open.  Each year, VISIT FLORIDA administers six grant programs to assist Partners with marketing their businesses and publicizing the tourism advantages to the State of Florida.  Last year, VISIT FLORIDA was able to award $378,353 in grants to 85 deserving businesses. Continue reading »