Sunshine Matters

The Sunshine State’s tourism industry was proud to play host to the 99th Annual Destination Marketing Association International Convention held in Orlando last week.  With a contingent of 75 Florida attendees, numerous members of the Florida delegation received accolades during the convention for their continued excellence and engagement with DMAI, including: Continue reading »

VISIT FLORIDA recently accompanied Visit Tampa Bay to Macau, China to focus on expanding the Sunshine State’s international market in India.  While there, Tampa secured a bid to host the 2014 International Indian Film Academy (IIFA) Awards.  The win highlights an opportunity for Florida to capitalize on India’s emerging travel market. Continue reading »

A team from VISIT FLORIDA has begun a four-month odyssey to capture stunning images of the Sunshine State’s 825 miles of beaches using Google’s Street View Trekker technology.  These 360-degree images will be integrated into Google Maps, enabling potential visitors from around the globe to experience interactive views of Florida’s world-renowned beaches before they ever leave home. Continue reading »

Consumer promotions are a great way to build positive brand awareness and consumer engagement.  VISIT FLORIDA’s Promotions Department makes it easy for our Industry Partners to participate in programs in key feeder markets, as well as regionally and nationally.  The team works with radio and television stations, newspapers, magazines and retailers to feature Florida vacation packages as prizes in contests and sweepstakes.  We negotiate the terms of each program and pitch the opportunities to our Partners to put together the vacation packages. Continue reading »

Over the weekend of June 28-29, Florida was host to music’s hottest acts at the iHeartRADIO Ultimate Pool Party presented by VISIT FLORIDA.  Held at the iconic Fontainebleau Miami Beach, the two-day music festival featured a daytime pool party with performances by Jason Derulo, Krewella and Icona Pop.  The party continued into the evening with performances by international music sensations Pitbull, Ke$ha and Afrojack and special appearances by Miley Cyrus, LL Cool J and Enrique Iglesias. Continue reading »