Sunshine Matters

Today, I am pleased to announce VISIT FLORIDA has unveiled our new brand campaign that captures all the feelings of a Florida vacation experience in just four words: Must Be the Sunshine.  There is nothing more powerful than a personal story being shared directly with others, and so at its core ‘Must Be the Sunshine’ is a storytelling campaign. Continue reading »

I am pleased to announce that VISIT FLORIDA has partnered with the Florida Chamber Foundation on the addition of metrics to The Florida Scorecard that now track the impact of Florida’s tourism industry on the state’s economy.  The new resource will provide detailed, interactive metrics that gauge the monthly activity of key indicators within Florida’s top industry and provide insight into the importance of tourism to the Sunshine State’s business community. Continue reading »

VISIT FLORIDA recently joined with our Partner, the Florida Attractions Association, in promoting the importance of attractions to the tourism economy at their 2013 Attraction Regional Forums.  The forum brought out 20-45 FAA members and attraction stakeholders to each of the four events to participate in conversations about current market trends, technology, operations and best practices of the attraction industry. Continue reading »