Sunshine Matters

Who knew creating jobs for Floridians could be so much fun?  Tourism – which employs more than one million Floridians – was the big winner at the “Share A Little Sunshine Showdown” football game between the Florida State Seminoles and the Florida Gators this past Saturday, Nov. 24. Continue reading »

VISIT FLORIDA and the Florida Tourism Industry took center stage at the recent REJUVENATE Marketplace, held in Columbus, Ohio.  The Marketplace featured over 2,000 faith-based meeting professionals or organizations with the potential to host their meetings, conventions and events in the Sunshine State. Continue reading »

Today, VISIT FLORIDA is proud to announce the selection of Will Seccombe as its new President and CEO.  Will, our Chief Marketing Officer since 2008, has been serving as the Acting President and CEO since Chris Thompson’s departure to head Brand USA.  Today’s unanimous vote by the VISIT FLORIDA Board of Directors to have Will become Chris’ permanent replacement is the culmination of a deliberate process by a six-member executive search committee in concert with the national recruiting firm SearchWide. Continue reading »

For the third year in a row, the VISIT FLORIDA Charity Committee organized the “This Side vs. That Side” canned food drive challenge to support America’s Second Harvest of the Big Bend.  This healthy competition – with an ice cream social on the line for the winning side – splits the VISIT FLORIDA office in half to see which side can collect the most non-perishable items for the local food bank. Continue reading »

Each year, VISIT FLORIDA conducts a survey to determine the return on investment from our annual advertising campaign.  I am pleased to share that VISIT FLORIDA’s spring advertising efforts generated $258 in traveler spending and $15 in new sales tax revenue for every $1 of advertising spend.  These figures are up from $177 and $11, respectively, in 2010. Continue reading »