Sunshine Matters

As the sunshine state’s official tourism marketing corporation, VISIT FLORIDA is committed to establishing Florida as the No. 1 travel destination in the world.  In order to reach this goal, we conduct extensive research on the visitors to our state, and publish them yearly in our Florida Visitor Study.  The study pulls together the most recent visitor trend data which we use to develop our marketing messages for the year.  It can also serve as an invaluable tool to our Partners and friends seeking detailed information to assist with their own marketing efforts. Continue reading »

While for many the month of October may bring to mind images of pumpkins, ghosts, ghouls and vampires, here at VISIT FLORIDA we are excited to be celebrating “Florida Camping Month.”  To promote this special event, the I-10, I-75, I-95 and US-231 Official Florida Welcome Centers – managed and operated by VISIT FLORIDA – are taking a creative approach by setting up camping displays in the lobby of each of their facilities.  The interactive displays are a great way for visitors to have a seat and “camp out” while learning more about the great camping opportunities available in the Sunshine State. Continue reading »

VISIT FLORIDA’s marketing programs and initiatives have a proven track record of helping Florida tourism businesses attract new customers and improve their bottom line.  To assist current and potential Marketing Partners discover how to maximize their return on investment with us, VISIT FLORIDA has just released an updated Marketing Partner Guide. Continue reading »

What happens in Vegas, doesn’t always stay in Vegas!

As part of VISIT FLORIDA’s ongoing efforts to promote meeting and incentive travel to the Sunshine State, our meetings team coordinates exhibits at trade shows around the globe.  One of the largest annual shows – IMEX America – was recently held at the Sands Exhibition Center in Las Vegas, NV and VISIT FLORIDA was front and center. Continue reading »

VISIT FLORIDA’s newest promotional campaign is truly epic and the tourism industry seems to agree!  With the Hook, Line & Shifter Sweepstakes, we’ve brought together two of our most popular marketing partners – the Dempsey Race Team and the Bass2Billfish television show – to put together a thrill seeker’s chance of a lifetime. Continue reading »