Sunshine Matters

After a brutally harsh winter for many Americans, Florida Governor Rick Scott and VISIT FLORIDA have organized the “Share a Little Sunshine Tour” to invite those hit hardest by this year’s unseasonably cold weather to defrost in sunny Florida.  Governor Scott and the rest of the “Sunshine Ambassadors” will start their two-day tour March 1 in Orlando and make stops in Washington, D.C., Philadelphia, New York City and Chicago.  When the whirlwind tour ends in the Windy City, 120 lucky winners will board a chartered plane and return to Orlando with the Governor to take a much-needed break from the worst winter many have seen in decades. Continue reading »

One of the ways VISIT FLORIDA provides visitors to the Sunshine State with valuable travel planning information is through the VISITFLORIDA.com Insiders program. Now in their fourth year of providing a bevy of content for activities and attractions that make Florida unique, the nine VISITFLORIDA.com Insiders all share a passion for touting the beauty of their state.  Continue reading »

Reversing a two-year trend in decreased visitor numbers, Florida rebounds in 2010.  According to preliminary estimates* released today by VISIT FLORIDA, an estimated 82.6 million visitors came to Florida in 2010, an increase of 2.1 percent over 2009 figures.  Continue reading »

Ninety-four percent of Florida’s 80.9 million annual visitors have been here before, so VISIT FLORIDA is always looking for creative ways to reconnect with those  travelers and remind them why they need to return to the Sunshine State.

In partnership with CBS, VISIT FLORIDA is relaunching the highly successful “So You Think You Know Florida” promotion.  The promotion showcases Florida destinations, challenges viewers’ perceptions and knowledge of Florida locales, educates them on all that Florida has to offer, drives engagement online, and reaches potential visitors with multiple touch points throughout their day.   Running from February 7 through March 28, “So You Think You Know Florida” is meant to ignite potential visitor attention in Florida’s six key feeder markets of Atlanta, Boston, Chicago, New York, Philadelphia and Washington, D.C .  Continue reading »

The integrated marketing team at VISIT FLORIDA took full advantage of Groundhog Day by launching a public relations social media campaign one week prior to Wednesday’s annual weather forecasting  ceremony up north, where winter storms have brought recording-breaking conditions there and across the nation.  This fun mini-campaign has garnered significant media pickup and put Florida top-of-mind with snow weary travelers. Continue reading »