Sunshine Matters

The 2011 edition of the VISIT FLORIDA Magazine, VISIT FLORIDA’s premier travel planning publication, is now available.  This signature product has evolved into serving three important roles.  First, as a comprehensive stand-alone magazine filled with articles and images highlighting many of the activities and destinations of interest to visitors in the Sunshine State.  Second, as a companion piece for the extensive content available through the award-winning VISITFLORIDA.com website.  Third, and new this year, as a resource for locating the rich mobile content from the website now accessible via smartphone.  Continue reading »

In order to capitalize on the success of last year’s award-winning marketing campaign, VISIT FLORIDA announces the year-two launch of “Your Florida Side Is Calling” in key markets throughout the U.S.  The fully-integrated campaign generated more than $147 in tourism spending and $9 in new sales tax collections for every $1 spent on marketing during its first year in 2010.  This return on investment is three times higher than in 2009. Continue reading »

VISIT FLORIDA is continuing our successful strategic marketing partnership with Mazda in 2011.  One big way we are able to leverage that relationship is by returning to Dempsey Racing this season as title sponsor of the No. 40 VISIT FLORIDA/Dempsey Racing Mazda RX-8 GT and lead drivers Patrick Dempsey and Joe Foster.  The team will once again showcase both the VISITFLORIDA.com and Share a Little Sunshine paint schemes at respective races during the 2011 GRAND-AM Rolex Sports Car Series season. Continue reading »

I’m proud to share with you that, for the second consecutive year, Florida has been voted the “best selling destination in the U.S. and Canada” by the travel agent readers of Recommend magazine in their 14^th Annual Readers’ Choice Awards.  The magazine’s publisher, Lorri Robbins explained in her congratulatory letter that VISIT FLORIDA’s “commitment to serving the travel agent market has been recognized, especially in a challenging year.” Continue reading »