Sunshine Matters

Florida vacations and souvenirs go together just like Florida sunshine and sandy, white beaches.  Tourists have bought untold numbers of Florida souvenirs throughout the years, reflecting the history and culture that is Florida tourism.  These travel treasures have ranged from rubber alligators from the memorable Ross Allen Reptile Institute in Silver Springs, to a five-star sheriff badge from the old Six-Gun Territory in Ocala, and the always popular and world-renowned “Mickey Mouse” ears from Disney World in Orlando. Continue reading »

I’m excited to share that VISIT FLORIDA has been named a finalist in the 2011 PRWeek Awards in the “Crisis or Issues Management Campaign of the Year” category for our “Tourism Crisis Management: Gulf Oil Spill” entry.   The PRWeek Awards are said to be the highest accolade in the public relations industry, given each year to the best corporate, nonprofit, agency, and education teams, and the work that they produce.   Continue reading »

VISIT FLORIDA is a unique public/private partnership – because it is indeed a partnership.  In the past 14 years, Partners have invested $776 million, to match $350 million of State investment, resulting in a one-of-a-kind $1.125 billion destination marketing cooperative. Continue reading »

Recent analysis shows that people who view VISIT FLORIDA’s “Insider” content are more engaged with our website overall.  These people are 25 percent more likely to complete a “conversion,” which could be anything from ordering a Florida travel guide to clicking through to one of our tourism industry Partner’s website listings.  Continue reading »

For the first time ever, the 2009-2010 VISIT FLORIDA annual report has been created in an interactive online format.  This allows viewers to move through the wealth of information about the programs and partnerships VISIT FLORIDA created or enhanced this past fiscal year in an easy-to-navigate and visually-stunning way. Continue reading »