Sunshine Matters

Last week, in a joint press conference held in conjunction with the Performance Racing Industry trade show in Orlando, VISIT FLORIDA and Mazda North America unveiled an exciting new marketing partnership.  The partnership represents a unique opportunity to develop joint marketing programs that leverage the power of each brand as well as the reach and relevance of each organizations marketing efforts.  The Mazda partnership is innovative and is fully integrated into VISIT FLORIDA and Mazda marketing efforts.  Continue reading »

Each year, VISIT FLORIDA holds a Marketing Retreat for our Partners and other key influencers of the tourism industry in Florida.  During this annual two-day event, industry experts and VISIT FLORIDA staff present information that enables attendees to provide important input into the upcoming year’s strategic and budgetary planning process.  Continue reading »