Sunshine Matters

Last week, VISIT FLORIDA launched its Canada Takeover winter marketing campaign to attract Canadian visitors to Florida. The campaign kicked off with “Florida Day” in Toronto that saw Governor Rick Scott and Consul General of Canada Susan Harper, along with five of VISIT FLORIDA’s Industry Partners, host consumer-engagement activations, a media reception and a press conference. Continue reading »

VISIT FLORIDA’s Public Relations team recently hosted a series of media receptions in Toronto and Montreal to share the latest Florida destination information with travel writers and other influencers.  Hosting media receptions in key target markets allows VISIT FLORIDA and our Partners the opportunity to meet, network with and pitch to a targeted group of media at one time.  This face-to-face interaction allows us to build relationships with the media and garner more coverage of Florida. Continue reading »

VISIT FLORIDA recently hosted a media mixer at the US Open Tennis Championships in New York to promote the Sunshine State.  Hosting media mixers and receptions in key target markets allows VISIT FLORIDA and our Partners the opportunity to meet, network with and pitch to a targeted group of media at one time.  This face-to-face interaction allows us to build relationships with the media and garner more coverage of Florida. Continue reading »

VISIT FLORIDA recently hosted a group media familiarization (FAM) tour for four top-tier travel bloggers targeting domestic (U.S) consumers.  Hosting influential media on FAMS allows the journalists or influencers to personally experience the Florida product in order to gather content for their publications, and inspire their readers and followers to visit the Sunshine State.  Each year, the majority of Florida’s visitors come from the United States – 91.2 million in 2015.  With a loaded nine-day itinerary and 13 hour days, VISIT FLORIDA and our Partners set out to ensure the media learned about all of the great experiences Florida has to offer. Continue reading »

Throughout May and June, VISIT FLORIDA hosted 11 individual press trips as part of our Canadian Influencer Campaign.  Ranked as Florida’s top country for international visitation and spending, Canada brought 3.8 million visitors to the state in 2015 who spent $4.1 billion.  Hosting influential media on individual press trips allows the journalists or influencers to personally experience the Florida product in order to gather content for their publications, and inspire their readers and followers to visit the Sunshine State. Continue reading »