Sunshine Matters

In 2015, the number of Chinese outbound travelers increased by 15%, reaching an all-time high of 133 million.  As this number increases, VISIT FLORIDA continues to focus its PR efforts to reach Chinese consumers with a passion for travel. Of the nearly 300,000 Chinese travelers who visited Florida in 2015, 93% named shopping as their No. 1 activity.  Based on this research, VISIT FLORIDA recently hosted a group of Chinese fashion key opinion leaders, also known as influencers, on a South Florida familiarization tour. Continue reading »

VISIT FLORIDA and 16 of our Industry Partners traveled to New York City earlier this week to share the Florida warmth with more than 40 top New York journalists, including Travel and Leisure, Frommer’s and Connexions Magazine.  For three hours, attendees escaped the freezing NY weather to enjoy vibrant Florida-inspired decor, while waitstaff in beach attire served Florida specialty drinks and hors d’oeuvers, including mini key lime pies. Continue reading »

China represents the fastest growing outbound travel market in the world, with nearly 2.2 million Chinese tourists visiting the United States in 2014.  Not only do visitors from China come frequently, but they stay longer and spend more than any other inbound international group in the United States.  With these key facts in mind, VISIT FLORIDA teamed up with The Florida Keys & Key West and The Greater Miami Convention & Visitors Bureau to bring six Chinese journalists to South Florida to explore arts, culture and nature. Continue reading »

Last week, VISIT FLORIDA traveled to Canada to “Share the Sunshine” with media in Toronto and Montreal.  It’s been said that Florida is Canada’s back yard, despite the hundreds of miles and states that separate the two.  As the largest market with more than 27 percent of Florida’s international visitors, Canada is extremely valuable for Florida tourism. Continue reading »