Sunshine Matters

As the official tourism marketing corporation for the state, VISIT FLORIDA is committed to providing leadership that will ensure Florida’s tourism industry remains competitive and sustainable.  One way VISIT FLORIDA accomplishes this is through the production of its “Log-In & Learn” educational webinar program.  This effort is designed to provide Florida tourism businesses with access to industry trends and marketing expertise, as well as resources to assist in maximizing their partnership with VISIT FLORIDA. Continue reading »

This week, we released a new print publication – the VISIT FLORIDA Marketing Partner Guide – that simplifies the keys to marketing success through our diverse program offerings. VISIT FLORIDA partnership is an investment and this new guide helps investing businesses understand their marketing partnership and maximize its return on investment in an easy-to-read, highly visual and full-color format.

Each year, VISIT FLORIDA’s independently conducted Partner Satisfaction Survey reveals that the more Florida tourism industry businesses know about VISIT FLORIDA and the more they engage with us, the more likely they are to view our organization in a favorable light. In addition, we’ve found that our Partners who become more active in our marketing programs are more likely to continue investing in VISIT FLORIDA. The new guide is designed to increase our Partner’s knowledge and engagement in our valuable marketing programs. Continue reading »