Sunshine Matters

I am proud to share that today NBC Sports, the Golf Channel and VISIT FLORIDA announced that the popular BIG BREAK reality competition series has picked Amelia Island, Fla., as the competition grounds for its 21st season, premiering Monday, Feb. 24, 2014.  BIG BREAK FLORIDA, produced in partnership with VISIT FLORIDA and taking place at Omni Amelia Island Plantation, will feature a cast of 12 women competing to make their lifelong dreams of playing alongside the world’s top golfers come true. Continue reading »

VISIT FLORIDA applied for and has recently received a $500,000 grant from BP’s Gulf Seafood and Tourism Promotional Fund.  In keeping with the application, the grant funding was provided specifically to assist with expenses related to VISIT FLORIDA’s Google Street View Trekker project.  The BP grant funding will help cover expenses related to the project, including the cost for the trekkers to travel the state, production of the captured images and promotion of the final product on Google Maps. Continue reading »

As the official destination marketing organization charged with promoting Florida as a leisure travel and meetings destination, VISIT FLORIDA plans and implements a wide variety of sales and marketing initiatives.  Our goal is to deliver the right message, through the right medium, to the right audience, at the right time, in order to maximize the economic impact of travel to the Sunshine State. Continue reading »

I’m pleased to share that today, VISIT FLORIDA unveiled its redesigned VISITFLORIDA.com website as part of the state’s week-long events focused on Florida’s 500th anniversary.  Already one of the most popular destination marketing organization websites in the country with more than 20 million page views in 2012, VISIT FLORIDA’s new site leverages current technology trends to provide an easily navigable experience for users that celebrates Florida’s rich travel planning opportunities. Continue reading »