Sunshine Matters

VISIT FLORIDA is now in the fifth year of our marketing partnership with Peter Miller and his popular television show Bass2Billfish that airs on NBC Sports Outdoors and the World Fishing Network.  Running weekly, each hybrid reality show features a deep-sea fishing adventure that incorporates travel and reality based around the diverse fishing opportunities in Florida. Continue reading »

Following a preview during today’s Board of Directors meeting in Palm Beach, VISIT FLORIDA announced the launch of our winter brand campaign inviting visitors to head to “the warmer side of winter.”  Every major destination competes for visitation this time of year as cold consumers look for a change of pace and environment.  VISIT FLORIDA’s new campaign reminds potential travelers that Florida is the place to be this time of year, with a television spot featuring visitors literally flying over a host of the Sunshine State’s warm weather settings. Continue reading »

I’m proud to share that our recently revamped consumer website  has been named one of the 20 best designed tourism websites in the world by Skift.com.   Skift, a travel intelligence startup that offers news, data, and tools to the travel industry, says they searched through hundreds of tourism websites for countries, states, and cities to produce this list of the 20 best designed sites.   Samantha Shankman, a reporter with Skift, explained that for VISITFLORIDA.com and the other sites on the list “their design sense is right on and should be an example to destinations still stuck in the era of online brochures.” Continue reading »

The Florida tourism industry is in the unique position of having attained so much success in recent years that we now face the challenge of determining how best to continue to build on our momentum.  To that end, nearly 200 Florida tourism industry leaders met this week at the annual VISIT FLORIDA Marketing Retreat to review research and hear from experts in order to provide input on the development of a strategic marketing plan for the years to come. Continue reading »

I am proud to share that today, VISIT FLORIDA and IMG announced we have teamed up with two of the state’s top brands – the Florida Gators and Florida State Seminoles – to harness the passion associated with their storied rivalry games and direct it toward the promotion of travel throughout Florida. Continue reading »