Sunshine Matters

VISIT FLORIDA recently completed our second year as presenting sponsor of the annual iHeartRADIO Ultimate Pool Party held June 27-28 at the iconic Fontainebleau Miami Beach hotel.  The wildly-popular two-day music festival was hosted by Nick Cannon and included performances by Jennifer Lopez, Neon Trees, Tiësto, Ariana Grande, Iggy Azalea and Lil Jon.  With the event streaming live on Yahoo! and the CW airing a concert wrap up special tonight, VISIT FLORIDA expects to garner nearly $2 million in promotional value. Continue reading »

Tourism Cares recently returned to Florida for the second time and leveraged its legacy of community service to place a beloved local institution and a national architectural landmark back on the map.  On May 29 -30, 400 participants volunteered to help restore both the Miami Marine Stadium and the Historic Virginia Key Beach Park. Continue reading »

As the official destination marketing organization charged with promoting Florida as a leisure travel and meetings destination, VISIT FLORIDA plans and implements a wide variety of sales and marketing initiatives.  Our goal is to deliver the right message, through the right medium, to the right audience, at the right time, in order to maximize the economic impact of travel to the Sunshine State. Continue reading »

I am proud to announce that today’s launch of the Florida Beach Finder marks the culmination of a year-long project to showcase the state’s beaches to visitors from around the globe.  VISIT FLORIDA has unveiled online tools allowing travelers to virtually walk hundreds of miles of Sunshine State beaches – from legendary locations such as Miami Beach to lesser-known sanctuaries such as Cayo Costa. Continue reading »

“Emeril’s Florida” has quickly become a top-rated television show on both the Cooking Channel and Food Network featuring the high energy celebrity host Emeril Lagasse as he explores dining, entertainment and travel opportunities on location throughout the Sunshine State.  Now in its second year, VISIT FLORIDA is proud to continue our partnership with Emeril to showcase the fantastic food, history and physical beauty that makes Florida such an incredible visitor destination. Continue reading »