Sunshine Matters

VISIT FLORIDA recently wrapped up the sixth year of our marketing partnership with Peter Miller and his popular television show Bass2Billfish that airs on NBC Sports Outdoors and the World Fishing Network.  Bass2Billfish is a hybrid reality TV show that incorporates travel and Florida’s diverse fishing environment, known as “The Fishing Capital of the World.” Continue reading »

This week, VISIT FLORIDA and our Florida Ambassador Emeril Lagasse wrapped up the third season of “Emeril’s Florida.”  Having quickly become one of the top-rated television shows on the Cooking Channel and Food Network, “Emeril’s Florida” features the high energy celebrity host as he explores dining, entertainment and travel opportunities on location throughout the Sunshine State.  Continue reading »

As VISIT FLORIDA expands our statewide strategy to develop Florida on a global platform, we set out to find individuals with excellent industry experience that we could bring on board to lead the charge.  A series of recent hires with impressive credentials and a slew of successful programs already under their belts ensure VISIT FLORIDA is well positioned to continue to grow our international efforts. Continue reading »

Through our continued partnership with NBC Sports and the Golf Channel, VISIT FLORIDA is proud to announce the premiere of Big Break The Palm Beaches.  As season 23 of the reality golf competition kicks off tonight, this marks the second time in as many years that the show has been hosted in Florida – the first was held at the Omni Amelia Island Plantation in 2014 and now at the PGA National Resort & Spa in Palm Beach Gardens.  Continue reading »

The VISITFLORIDA.com Racing Team made its debut at the season-opening 53rd annual Rolex 24 at Daytona this past weekend.  The 2015 race season marks year two of VISIT FLORIDA’s partnership with Jim France’s International Speedway Corporation (ISC), the newly-named VISITFLORIDA.com Racing Team (formerly Spirit of Daytona Racing), the TUDOR United SportsCar Championship and Mazda USA.  Together, these four well-known entities make up the largest motorsports partnership of its kind aimed at aggressively driving tourism to Florida. Continue reading »