Sunshine Matters

Last month, VISIT FLORIDA took over the National Football League’s Jacksonville Jaguars website.  As the NFL works to create American football fandom in London, the Jaguars played (and defeated) the Buffalo Bills on Sunday, October 24 in front of a sold out crowd at Wembley Stadium. Continue reading »

I am proud to share that NationalGeographic.com has launched its new online hub dedicated to Florida’s pristine parks.  The hub is the result of a three-year partnership between VISIT FLORIDA and National Geographic to tell the world about Florida’s great outdoors. Continue reading »

Last week, in partnership with the International Equestrian Group, VISIT FLORIDA participated in the second-annual Rolex Central Park Horse Show in New York City. With horse farms located in each of Florida’s 67 counties, making up nearly 30 percent of Florida’s total farms, VISIT FLORIDA leverages high-end equestrian shows and opportunities to market equine tourism in the Sunshine State. Continue reading »

During today’s lunch presentation at the 48th Annual Florida Governor’s Conference on Tourism at the Tampa Convention Center, I was pleased to announce our new partnership with global music superstar Pitbull. The partnership is designed to help Florida integrate its travel brand into the international music scene on a huge scale through this unprecedented ambassador program. Continue reading »

I am pleased to share that VISIT FLORIDA has partnered with Fulham Football Club (London) as its main team sponsor for the 2015-2016 season.  With the UK as one of Florida’s top overseas markets, the opportunity to engage with fans around two passions – travel and football – is vitally important to VISIT FLORIDA. Continue reading »