Sunshine Matters

To leverage international travel trade and media already visiting the Sunshine State to attend our signature event Florida Huddle, VISIT FLORIDA organized seven highly successful pre- and post-familiarization (FAM) tours of several Florida destinations.  Co-hosting these FAMs with local CVBs and other tourism businesses allowed key international travel trade representatives and travel writers to experience for themselves all that Florida has to offer so they can share their personal experiences with clients and readers back home. Continue reading »

Florida Huddle 2016, recently held at the Tampa Convention Center, was a resounding success in its third year of being owned and operated by VISIT FLORIDA.  Three high scores for this travel trade show continue to tell the story of Florida Huddle: more buyers, more time for appointments, more Florida travel business transactions.  Hosted by Visit Tampa Bay, the show was sold out, reflecting the tourism industry’s interest in the show. Continue reading »

The VISITFLORIDA.com Racing Team kicked off the 2016 season at the 54th annual Rolex 24 at Daytona this past weekend with a podium finish.  This marks year three of VISIT FLORIDA’s partnership with Jim France’s International Speedway Corporation (ISC), the VISITFLORIDA.com Racing Team, the IMSA WeatherTech SportsCar Championship and Mazda USA. Together, these four well-known entities make up the largest motorsports partnership of its kind aimed at aggressively driving tourism to Florida. Continue reading »

As the 2015 College Football regular season comes to a close and the bowl games begin to kick off this weekend, VISIT FLORIDA is pleased to share the reinvention of our historical collegiate bowl games initiative.  VISIT FLORIDA’s new Collegiate Bowl Program is predominantly a social play designed to start social dialog before, during and after the scheduled games. Continue reading »

I was proud to represent VISIT FLORIDA at Allegiant Airlines’ recent celebration marking their 10th anniversary of flights to Florida. The event, held at the Orlando Sanford International Airport, included the unveiling of a new plane with Sunshine State livery.  The plane wrap features images of Florida’s iconic beaches, attractions and golf courses, as well as the VISIT FLORIDA logo. Continue reading »