Sunshine Matters

I’m delighted to say that today, VISIT FLORIDA announced the launch of our new “Your Florida Side” marketing campaign.   It features vibrant imagery that combines both familiar and unexpected Florida scenery with action verbs encouraging consumers to “embrace,” “unleash,” “awaken,” and “release” their Florida side.   To read the social media release that went out today, please visit http://pitch.pe/44428 Continue reading »

I’m proud to announce that VISIT FLORIDA’s President and CEO Chris Thompson has been selected by Hospitality Sales & Marketing Association International (HSMAI) as one of the “Top 25 Most Extraordinary Minds in Sales and Marketing” for 2009.  The seventh annual list recognizes the “best of the best” in the hospitality, travel and tourism industries.  The recipients are being honored during a private ceremony tonight preceding the organization’s annual Adrian Awards Gala at the New York Marriott Marquis, and will also be recognized on-stage at the Gala. Continue reading »

Last week, in a joint press conference held in conjunction with the Performance Racing Industry trade show in Orlando, VISIT FLORIDA and Mazda North America unveiled an exciting new marketing partnership.  The partnership represents a unique opportunity to develop joint marketing programs that leverage the power of each brand as well as the reach and relevance of each organizations marketing efforts.  The Mazda partnership is innovative and is fully integrated into VISIT FLORIDA and Mazda marketing efforts.  Continue reading »

Each year, VISIT FLORIDA holds a Marketing Retreat for our Partners and other key influencers of the tourism industry in Florida.  During this annual two-day event, industry experts and VISIT FLORIDA staff present information that enables attendees to provide important input into the upcoming year’s strategic and budgetary planning process.  Continue reading »

VISIT FLORIDA has established a panel of eight Florida “Insiders” to give potential visitors objective inside information on travel in the Sunshine State.  The Insiders, who are contracted independent travel writers, were chosen based on their particular expertise and reputation in their field.  In the mix, you’ll find a travel-writer mom, an avid fisherman and outdoors editor at a major newspaper, and a hang-gliding champion, among others. They all love Florida and share their genuine enthusiasm for specialized topics, such as beaches and adventure, family, boating and fishing, with potential visitors.  Continue reading »