Sunshine Matters

Thank you for following Sunshine Matters!  Here is today’s update regarding the Deepwater Horizon oil spill. Continue reading »

VISIT FLORIDA is creating daily talking points related to the Deepwater Horizon Oil Spill for our visitors, the media and the tourism industry.  Continue reading »

As the State of Florida’s official tourism marketing organization, VISIT FLORIDA is serving the vital role as a key provider of up-to-the-minute information to the tourism industry, the media and our visitors on the BP/Transocean Deepwater Horizon oil drilling incident affecting the gulf coast.  Continue reading »

VISIT FLORIDA’s Vision – to establish Florida as the #1 Travel Destination in the World – is ambitious, but even with a faltering economy, intense domestic and international competition, and reduced funding the Vision is achievable.

Together, we can establish Florida as the #1 Travel Destination in the World.  To succeed, VISIT FLORIDA must build a strategic marketing platform that aligns the collective interests of the Florida tourism industry and provides integrated marketing opportunities for the industry to leverage. Continue reading »

International visitors represent 11.7% of all Florida visitors.  In 2009, Florida welcomed nearly 9.5 million international visitors from 165 countries – who collectively spent over $5.8 billion in Florida.  This represents a decline of  3% in visitation and a 12% decline in spending from international visitors.  We could chalk the losses up to the global recession and presume that as the economy improves Florida will see international visitors return, but that would be a huge mistake. Continue reading »