Sunshine Matters

Thanks to all of  the industry partners who contributed insights, ideas, direction and feedback in the development of the 2010-2011 VISIT FLORIDA Strategic Marketing Plan. From the Marketing Retreat last December through many meetings of VISIT FLORIDA Committees, Councils and Task Forces, thousands of man-hours have been contributed by over a hundred dedicated industry professionals to help guide the VISIT FLORIDA staff in the development of this plan. Continue reading »

Below is the text of a release VISIT FLORIDA sent out today on our newest online feature, Florida Live.  Please check out the new site and add your photos by becoming a Share a Little Sunshine Facebook fan. Continue reading »

Below you’ll find the text of a press release just sent out by the Governor’s Press Office, as well as a link to the letter Governor Crist sent to BP America President Lamar McKay. Continue reading »

Below please find a link to the newly released Deepwater Horizon Business Impact Survey #2, as well as text from the ESF 18 Business & Industry desk at the State Emergency Operations Center with additional details. Continue reading »

While there continues to be no impact to Florida shores from the Deepwater Horizon oil spill, the state’s tourism industry stands to face a significant financial loss from visitors who either cancel or fail to make vacation plans based on misinformation and rumor.  VISIT FLORIDA and our more than 3,000 industry partners from around the state remain hard at work promoting travel to the Sunshine State and ensuring visitors have the most accurate, timely information at their fingertips to make well-informed travel planning decisions. Continue reading »