Sunshine Matters

VISIT FLORIDA recently released into market our latest television ad aimed at helping visitors make well-informed summer travel planning decisions in light of the Gulf oil spill situation. The new ad, titled “More Than Enough,” recognizes that travelers have questions about current beach conditions in the Sunshine State and explains that, with more than 825 miles of beaches and 1,260 miles of Florida coastline, the Florida Live feature on VISITFLORIDA.com will allow them to see for themselves exactly what’s happening at destinations all across the state. Continue reading »

The Deepwater Horizon Oil Spill is already seriously impacting the economy in many Florida communities, and it is increasingly likely that Florida’s coastline will be impacted by the spill as well. Continue reading »

Building on the $2.5 million campaign that began on May 15, today VISIT FLORIDA launched Phase 2 of an aggressive advertising campaign to support the summer travel season.  This $7.15 million campaign, funded through the Governors Office from the $25 million received by the State from BP, will generate over 480 million impressions in the next 3 weeks. Continue reading »

I would like to provide you with an update on VISIT FLORIDA’s destination marketing efforts to support the counties directly impacted by the Deepwater Horizon Oil Spill.

If VISIT FLORIDA is going to be the trusted source for travel planning information after this potential crisis passes, we need to offer credible and transparent information to our customers before and during this situation.  VISIT FLORIDA will also continue to compliment that transparency of information with aggressive marketing programs to continue to drive interest in and visitation to the Sunshine State. Continue reading »

Below, please see the text of Governor Crist’s statement following yesterday’s announcement by BP.

FOR IMMEDIATE RELEASE

MAY 17, 2010

Statement by
GOVERNOR CHARLIE CRIST
Regarding BP’s $25-Million Grant for Tourism Advertising

“I am grateful to Tony Hayward, CEO of BP, for answering our call for help and delivering the good news that BP will provide Florida an additional $25 million for a national tourism advertising campaign. These funds are in addition to the $25 million we have already received, and I commend BP for their commitment to protect our beaches, businesses and communities affected by the Gulf oil spill.

“As one of the world’s favorite travel destinations, we will use every marketing resource available to spread the word that Florida’s beaches are clean, our fish are biting, and the Sunshine State is open for business.”