Sunshine Matters

In order to capitalize on the success of last year’s award-winning marketing campaign, VISIT FLORIDA announces the year-two launch of “Your Florida Side Is Calling” in key markets throughout the U.S.  The fully-integrated campaign generated more than $147 in tourism spending and $9 in new sales tax collections for every $1 spent on marketing during its first year in 2010.  This return on investment is three times higher than in 2009. Continue reading »

VISIT FLORIDA is a unique public/private partnership – because it is indeed a partnership.  In the past 14 years, Partners have invested $776 million, to match $350 million of State investment, resulting in a one-of-a-kind $1.125 billion destination marketing cooperative. Continue reading »

As we previewed at Governor’s Conference, VISIT FLORIDA will host the “Great VISIT FLORIDA Beach Walk” on November  6 to clear up any doubts about the status of Florida’s beaches in the aftermath of the Deepwater Horizon oil spill. The event will bring together thousands of residents and volunteers across the state to walk their favorite mile of Florida beach and take photos proving that every one of the Sunshine State’s beaches are as pristine as ever.  Continue reading »

As part of the 43rd Annual Florida Governor’s Conference on Tourism, being held September 26-28 at the Omni Orlando Resort at ChampionsGate, VISIT FLORIDA announced today the launch of several new features to the VISITFLORIDA.com website and a statewide special event being organized to show the world that Florida’s beaches are as beautiful as ever. Continue reading »

The Marketing Planner VISIT FLORIDA debuted nearly one year ago as part of our revamped co-operative marketing program has proven to be a vital tool for the Florida tourism industry to promote their businesses and take full advantage of all available cost saving opportunities.   The Planner serves as a resource for the industry to participate in VISIT FLORIDA officially-sanctioned co-op programs, including advertising, sales, public relations, promotions, welcome centers and industry education. Continue reading »