June 6th, 2011 — 4:07pm
As the official destination marketing organization charged with promoting Florida as a leisure travel and meetings destination, VISIT FLORIDA plans and implements a wide variety of sales and marketing initiatives. Our goal is to deliver the right message, through the right medium, to the right audience, at the right time, in order to maximize the economic impact of travel to the Sunshine State. Continue reading »
Will Seccombe
President & CEO
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June 2nd, 2011 — 12:01pm
In a move signaling our commitment to digital content, I am pleased to announce the hiring of St. Petersburg Times newsroom leader Kevin McGeever to the new position of editor of VISIT FLORIDA digital and print consumer communications.
Hiring someone of Kevin’s caliber – with his depth of experience and high journalistic standards – is the right way to honor our consumers who trust us with their vacation dollars and time. With the challenges the media have faced in recent years, it’s more important than ever to act on our position as the authoritative source for Florida travel content. Continue reading »
Will Seccombe
President & CEO
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May 25th, 2011 — 5:00pm
Today, VISIT FLORIDA announced the launch of our integrated digital “Sunshine Moments” summer marketing campaign. The campaign’s media plan focuses on reaching families through highly-targeted digital advertising buys on Facebook, AOL, Yahoo and several other key social media sites. The $1.1 million, five-week social media-driven campaign is expected to result in more than 315 million online impressions. The announcement was made during a satellite media tour held in St. Petersburg, which included nearly 30 media outlets from around the country. Continue reading »
Will Seccombe
President & CEO
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March 2nd, 2011 — 10:18am
Today, Governor Scott and other “Sunshine Ambassadors” are in the midst of a two-day, four-city Share a Little Sunshine tour to take some Florida-style fun and sun on the road to our winter-weary neighbors to the north. On day one, the team visited chilly Washington, D.C. and Philadelphia and, on day two, have moved on to blustery New York and Chicago. Continue reading »
Will Seccombe
President & CEO
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February 14th, 2011 — 2:22pm
Ninety-four percent of Florida’s 80.9 million annual visitors have been here before, so VISIT FLORIDA is always looking for creative ways to reconnect with those travelers and remind them why they need to return to the Sunshine State.
In partnership with CBS, VISIT FLORIDA is relaunching the highly successful “So You Think You Know Florida” promotion. The promotion showcases Florida destinations, challenges viewers’ perceptions and knowledge of Florida locales, educates them on all that Florida has to offer, drives engagement online, and reaches potential visitors with multiple touch points throughout their day. Running from February 7 through March 28, “So You Think You Know Florida” is meant to ignite potential visitor attention in Florida’s six key feeder markets of Atlanta, Boston, Chicago, New York, Philadelphia and Washington, D.C . Continue reading »
Will Seccombe
President & CEO
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