Sunshine Matters

I am extremely proud to announce the launch of an innovative, first-of-its-kind digital brand awareness co-op program with Google. VISIT FLORIDA is the first partner to pilot this new program, developed by Google specifically for the travel industry. Continue reading »

I am proud to announce that VISIT FLORIDA is working with Google to publish travel stories on a new smartphone and tablet application called Google Currents that has just been released.

Launching on Android devices, iPads and iPhones, Currents lets users explore online magazines and other content with the swipe of a finger.  VISIT FLORIDA’s work with Google is the first of its kind between the search engine giant and a destination marketing organization. Continue reading »

Against the backdrop of increasing competition, massive disruption, and revolutionary technological advancements, 167 Florida tourism industry leaders met at the annual VISIT FLORIDA Marketing Retreat to begin to set the course for VISIT FLORIDA’s  2012-2013 Marketing Plan. Continue reading »

VISIT FLORIDA is proud to announce the selection of SapientNitro, part of Sapient Corporation (NASDAQ: SAPE) as its new lead agency of record.  The official announcement, which included the retention of Miles Media Group as part of the digital team, was made during the closing session of VISIT FLORIDA’s annual Marketing Retreat in Orlando. Continue reading »

VISIT FLORIDA and our advertising agency-of-record Alma DDB were honored with a top award in the most competitive category of the prestigious Association of National Advertisers (ANA) 2011 Multicultural Excellence Awards.  The win came in the category of “Campaign with Significant Results” for VISIT FLORIDA’s “Your Florida Side” campaign.

The campaign was recognized for having a winning combination of compelling creative, a strong media mix, market selection and efficient media buying that, year over year, garnered a 47% increase in incremental trips to the state, generated a 48% increase in direct consumer spending and delivered a 20% increase in ROI in 2011.  Judges were particularly impressed with the results given that the campaign was active immediately following a period in which an economic recession and a massive oil spill in the Gulf of Mexico had caused the state’s share of the U.S. travel market to decline for the first time in almost 4 years. Continue reading »