Sunshine Matters

A lot has changed since Juan Ponce de Leon first set foot on La Florida.  Today, a countless number of different cultures thrive together in Florida.  The impact of their stories, traditions and tastes have woven together to form the vibrant, exciting and energetic fabric of our communities. Continue reading »

This week in Boston, the U.S. Travel Association held it’s annual Educational Seminar for Tourism Organizations (ESTO) conference.  During the event, the winners of the National Council of State Tourism Directors (NCSTD) 2012 Mercury Awards were announced.  I am very proud to share that VISIT FLORIDA won the Mercury Award in the Special Promotion category for our Florida Fan Game contest. Continue reading »

I am pleased to announce that today VISIT FLORIDA and the Florida Department of Environmental Protection’s Florida Park Service launched the State Parks component of the Share a Little Sunshine campaign.  The new campaign encourages Florida residents to invite friends and family to experience…the Real Florida by visiting its 160 state parks and historic sites and 11 state trails. Continue reading »

I’m proud to announce that today VISIT FLORIDA launched our newest social media-based campaign to increase awareness of Florida as a summer vacation destination.  The campaign features “Florida’s Three for Free Giveaway” sweepstakes, where participants can enter to win a grand prize of three personally selected Florida vacation packages.  In addition to the three-vacation grand prize, VISIT FLORIDA will award nine other single-vacation prizes.  Participants may enter daily through June 30 at VISIT FLORIDA’s Facebook page or at VISITFLORIDA.com/3forfree. Continue reading »

This weekend kicks off the start of VISIT FLORIDA’s third consecutive year as a partner with Mazda and Dempsey Racing in the GRAND-AM Rolex Sports Car Series.  And we’re kicking it off in a big way with two VISIT FLORIDA-themed cars competing in the 50th Anniversary of the fabled Rolex 24 At Daytona for team owner and driver Patrick Dempsey.  The two-car team includes the  No. 40 VISITFLORIDA.com/Share a Little Sunshine car and the  No. 41 FishingCapital.com/Bass 2 Billfish car. Continue reading »