Sunshine Matters

Who knew creating jobs for Floridians could be so much fun?  Tourism – which employs more than one million Floridians – was the big winner at the “Share A Little Sunshine Showdown” football game between the Florida State Seminoles and the Florida Gators this past Saturday, Nov. 24. Continue reading »

According to preliminary estimates* we released today 21.9 million visitors came to Florida in the third quarter of 2012 (July-September), an increase of 3.5 percent over the same period in 2011.  Direct travel-related employment in Florida also rose 1.5 percent over third quarter 2011 to 1,020,200, an addition of 15,000 jobs since this time last year. Continue reading »

Today, I’m pleased to announce that VISIT FLORIDA and the Florida Restaurant & Lodging Association have teamed up with two of the state’s top brands – the Florida Gators and Florida State Seminoles – to harness the passion associated with the annual football rivalry game and direct it toward the promotion of travel throughout Florida. Continue reading »

I am pleased to announce that VISIT FLORIDA was named the 2012 State Tourism Office of the Year during last night’s Southeast Tourism Society Shining Example Awards banquet.  The awards ceremony was part of the Southeast Tourism Society Fall Forum being held Oct. 31-Nov.2 at The Founders Inn & Spa in Virginia Beach, VA. Continue reading »

VISIT FLORIDA’s newest promotional campaign is truly epic and the tourism industry seems to agree!  With the Hook, Line & Shifter Sweepstakes, we’ve brought together two of our most popular marketing partners – the Dempsey Race Team and the Bass2Billfish television show – to put together a thrill seeker’s chance of a lifetime. Continue reading »