Sunshine Matters

This week, VISIT FLORIDA coordinated a media luncheon and Partner presentation at Le Prunier restaurant in Paris. Fifteen journalists from major French travel trade and tourism publications attended the event, including Désirs de Voyages, Easyvoyage.com, Golf Européen, Guides Gallimard, Hôtel & Lodge, I-voyages.net /I-trekkings.net, Luxe-magazine.com, Marie-Claire, Marie-Claire Maison and Quotidien du Tourisme. Continue reading »

Leading up to the IIFA Awards – Bollywood’s Oscars – in Tampa next month, VISIT FLORIDA teamed up with Visit Orlando, Visit Tampa Bay and the Greater Miami Convention & Visitors Bureau to bring four leading Indian media to experience Florida for themselves.  Virgin Atlantic Airways supported the FAM tour with complimentary flights into Miami. Continue reading »

February has been a very busy month for the VISIT FLORIDA International Marketing & Events department.  In the early part of the month, our team attended the Receptive Services Association of America (RSAA) Summit in Washington, DC. This event, with more than 180 attendees, allowed us to hold one-on-one appointments with receptive operators, providing an opportunity to discuss ways we can assist them in promoting the Sunshine State. Continue reading »

To leverage international trade and media already visiting the Sunshine State to attend Florida Huddle, VISIT FLORIDA organized two highly successful pre- and post-event familiarization tours of several Florida destinations.  Co-hosting these FAMs with local CVBs and other tourism businesses allowed key international media and trade representatives to experience for themselves all that Florida has to offer. Continue reading »

In the last few weeks, VISIT FLORIDA has coordinated three separate familiarization (FAM) tours bringing international travel trade and media from Canada, Germany and Australia to the Sunshine State.  VISIT FLORIDA teamed up with our Destination Marketing Organizations (DMOs) and other Florida industry Partners in hosting these trips, which allow foreign journalists and other international trade representatives to experience first-hand the wide variety of travel experiences our state has to offer and, in turn, relay that information to their clients and  readers. Continue reading »