Sunshine Matters

VISIT FLORIDA and nine Florida tourism industry businesses recently participated in Brazil’s 42nd Annual ABAV Expo hosted at the Anhembi Exhibition Pavillion in São Paulo.  This international tourism Expo, the largest and most important travel trade fair in the Americas, is promoted by the Brazilian Association of Travel Agencies (ABAV).  With the event taking place over the course of five days, industry professionals enjoyed business-to-business interactions for the first three days, and were joined by the general public during the final two days.  Continue reading »

As part of the U.S. college football kickoff weekend, VISIT FLORIDA partnered with Visit Orlando and Hertz to host our annual Irish Summer Event in Dublin.  This year, 18 key tour operators, airline representatives and travel media attended our American football tailgate party during the University of Central Florida versus Penn State game held at Croke Park.  The reception, held in a private skybox at the stadium, provided VISIT FLORIDA and our Partners with a unique, festive opportunity to share what makes Florida such a great place to visit in the Fall and all year long. Continue reading »

VISIT FLORIDA and a host of our Industry Partners recently completed several successful travel trade events in key Latin American markets, including Argentina, Brazil, Chile, Mexico and Uruguay.  Some current stats point out the importance of these growth countries to VISIT FLORIDA’s overall marketing strategy – Brazil ranks second only to Canada in international visitation and visitor spending in Florida; Argentina ranks fourth with a 17 percent increase in visitation to Florida; Mexico ranks sixth with a 7 percent increase in visitation and Chile has become the first Latin American country approved for the visa waiver program. Continue reading »

VISIT FLORIDA recently coordinated a roadshow to Munich, Stuttgart, Cologne and Leipzig, Germany that allowed Partners to educate German travel agents about destinations in Florida.  To gather as many travel agents as possible, VISIT FLORIDA teamed up with two of the top tour operators in Germany selling Florida, DERTOUR and Thomas Cook.  The travel agents at four locations were provided with presentations, receptions and educational round tables. Continue reading »

VISIT FLORIDA’s International Team and several of our Industry Partners recently participated in the Arabian Travel Market held in Dubai which attracted more than 20,000 attendees.  The VISIT FLORIDA booth, located in the Brand USA Pavilion in the America’s section, included a stand with Universal Orlando Resort and the Greater Miami Convention & Visitors Bureau who brought in their partners World Wide Transportation and South Beach Boutique Hotels.  This is the second year that VISIT FLORIDA, Universal Orlando Resort and the Greater Miami CVB have had a presence at the show and both years proved to be highly successful. Continue reading »