Sunshine Matters

Ranked sixth among countries for international visitation to the Sunshine State in 2014, Colombia is an important global market for VISIT FLORIDA.  To ensure Florida stays top of mind for in-country travel trade and media, our International Sales & Market Development team recently completed a sales mission to Medellin and Bogota, and was highly visible during the 34th edition of ANATO. Continue reading »

VISIT FLORIDA’s international team recently attended the Receptive Services Association of America (RSAA) Summit in Las Vegas, NV.  The two-day event had the highest Summit ratings in history, attracting 190 attendees which included a delegation from Taiwan for the first time.  VISIT FLORIDA staff were able to conduct a host of one-on-one appointments and participate in educational breakout sessions throughout the conference.  Continue reading »

VISIT FLORIDA and six of our Industry Partners recently coordinated a co-branded Florida stand at IBTM World (formerly EIBTM) in Barcelona, Spain.  The show, which is one of the leading global events for the meetings, incentive, conference, events and business travel industries, consists of one-on-one and group appointments, as well as networking opportunities, with buyers, event planners and others involved in the decision-making process for booking and buying global business travel.  This year’s event attracted more than 15,000 industry professionals and 3,000 global exhibitors. Continue reading »

Our International Team has been busy in our emerging markets within the past few months.  Emerging markets are countries that represent a small percentage of Florida’s current international visitors, but have the potential to be much stronger feeder markets in the future.  At present, these markets represent 9 percent of Florida’s international visitors.  Florida’s emerging markets include: Australia, China, India, Japan, South Korea and Russia. Continue reading »

The United Kingdom is ranked third in international visitation to Florida with more than 1.6 million visitors coming to the Sunshine State in 2013, a 5% increase over the previous year.  With this in mind, VISIT FLORIDA continues to show a huge presence in the UK by participating in the 2014 World Travel Market (WTM) and coordinating two additional events around the show. Continue reading »