Sunshine Matters

This weekend, Florida Travel + Life magazine presents the second show of its new television series on the Discovery Channel, “Florida Travel + Life: Affordable Luxury,” which is about getting acquainted with affordable luxury in Florida.  American Express® and VISIT FLORIDA are presenting sponsors of the program, which features a different destination in the Sunshine State each show.  The first episode focused on Daytona and was broadcast in June.  Airing this Saturday, July 17 at 7:30 a.m., the latest installment in the series gives viewers an opportunity to get familiar with the affordable luxury of Northwest Florida’s unexplored coast.  Continue reading »

Media Coverage Overview – July 2, 2010

KEY TOPICS

During the last 24 hours, traditional print and online media coverage have continued to report on travel expections statewide during the Fourth of July holiday weekend. Overall, coverage continues to report on the Deepwater Horizon oil spill and its impact on Florida’s beaches and tourism industry. Continue reading »

Media Coverage Overview – July 1, 2010

KEY TOPICS

During the last 24 hours, traditional print and online media coverage have reported that travel is expected to be up statewide during the Fourth of July holiday weekend. Other reports focus on how individual communities and destinations are responding to the Deepwater Horizon oil spill. Overall, coverage continues to report on the oil spill and its impact on Florida’s beaches and tourism industry. Continue reading »

Media Coverage Overview – June 30, 2010

KEY TOPICS

During the last 24 hours, traditional print and online media coverage have reported on the Deepwater Horizon oil spill situation and its impact on Florida’s tourism industry. Some reports focus on the advertising being used by Gulf States to address oil spill concerns, in addition to Gov. Charlie Crist addressing Florida’s water safety. Below, see highlights from media coverage resulting from VISIT FLORIDA’s proactive earned media efforts. Continue reading »

Media Coverage Overview – June 29, 2010

KEY TOPICS

During the last 24 hours, traditional print and online media coverage have reported on the Deepwater Horizon oil spill situation and its impact on Florida’s tourism industry. Some reports focus on the advertising being used by Gulf States to address oil spill concerns, in addition to Gov. Charlie Crist’s opposition to offshore drilling in Florida. Continue reading »