Sunshine Matters

Jill Martin and Will Seccombe on the set of the SMT held on St. Pete Beach

Memorial Day weekend traditionally kicks off the summer vacation season around the country.  In advance of the holiday weekend and as part of our broader summer marketing campaign, VISIT FLORIDA hosted a satellite media tour (SMT)  on St. Pete Beach last week to bring the message of sun, fun and the diversity of the Sunshine State’s unique destinations to family vacationers planning their summer travel. Continue reading »

VISIT FLORIDA recently concluded our highly successful 2010-11 media missions and receptions program with two final events held last week in New York City.  Working with our tourism industry Partners and Communications Committee members, VISIT FLORIDA made a change to the program this year by converting all the desk-side media missions in our key feeder markets to media receptions.  Amid the post-oil spill misperception fall-out regarding the condition of Florida beaches, this shift to receptions allowed more Partners to reach a greater number of media in each market. Continue reading »

The integrated marketing team at VISIT FLORIDA took full advantage of Groundhog Day by launching a public relations social media campaign one week prior to Wednesday’s annual weather forecasting  ceremony up north, where winter storms have brought recording-breaking conditions there and across the nation.  This fun mini-campaign has garnered significant media pickup and put Florida top-of-mind with snow weary travelers. Continue reading »

Media Coverage Overview – for the week of August 2 – 6, 2010

Significant media headlines this week focused on the apparent progress in the Gulf to cap the Deepwater Horizon oil well. Today, CNN.com reports the U.S government is optimistic that the oil well will be permanently sealed.

Amid all the headlines, Florida’s tourism industry continues to be involved in the conversation. Several media outlets discuss Governor Crist’s meeting with tourism officials regarding requests for additional BP funds to assist in tourism advertising and marketing efforts. The underlying message from the tourism industry is clear: the urgent and strong need to counter misconceptions to Florida brands is crucial in the recovery phase.  Continue reading »

Media Coverage Overview – for the week of July 19 – 22, 2010

VISIT FLORIDA PROACTIVE MEDIA ASSISTS

VISIT FLORIDA’s Communications team continues to work with media to build awareness of Florida’s tourism assets for in-state and out-of-state travel and about Florida Live (at VISITFLORIDA.com) as a consumer resource tool in aiding potential visitors to make informed decisions about their travel plans based on accurate information versus speculation and rumors on beach conditions. Continue reading »