Sunshine Matters

In order to share the message of all there is to see and do in the Sunshine State with travel writers in one of our biggest domestic markets, VISIT FLORIDA recently hosted two well-attended NYC media receptions.  The first was a luncheon for 26 consumer media guests, including contributors and staff with Fodors.com, Huffington Post, Ladies’ Home Journal, Travel + Leisure, Field & Stream, Successful Meetings, TravelingMom.com, The New York Daily News and several other digital and print publications. Continue reading »

Connecting Industry with Texas Media

VISIT FLORIDA conducted a media mission January 14 – 17 in the emerging markets of Dallas and Fort Worth.  Led by PR representative Pam Forrester, Industry Partners from Discover the Palm Beaches & Boca Raton, The Florida Keys & Key West, Visit Pensacola, and Visit Jacksonville met with nine media outlets: American Airlines’ in-flight publications American Way Magazine, Celebrated Living Magazine, and the Spanish-Portuguese publication Nexos; Overseas Travel Magazine; Insider Magazine; Avid Golfer; local ABC broadcast affiliate WFAA-TV; Dallas Morning News; and Southwest Airlines’ magazine Spirit. Continue reading »

Earlier this month, VISIT FLORIDA announced a year-long Viva Florida 500 commemoration initiative, involving a promotional sweepstakes and other marketing opportunities leveraged by industry partners.  Leading up to and continuing through these marketing programs, the PR team’s proactive media pitching continues to garner earned media results, establishing a national and international narrative about Viva Florida 500 in the marketplace. Continue reading »

The VISIT FLORIDA Public Relations team and participating industry Partners kicked off the 2012-13 media missions program in Birmingham and Atlanta the week of Nov. 12. Laura Cassels and Kati Schardl, VISIT FLORIDA Public Relations Representatives, were joined by CVB Partners from Seminole County, Visit Gainesville, Visit Jacksonville and Visit Pensacola on nine desk-side appointments between the two cities.  During the meetings with journalists, travel editors and bloggers, industry Partners pitched the latest news and stories from each of their destinations.  VISIT FLORIDA also shared current updates on Viva Florida 500. Continue reading »

VISIT FLORIDA’s Public Relations team has been busy this week reaching out to military journalists and bloggers to share information on Florida’s rich military history, as well as great travel deals and special events available for military members and their families in the Sunshine State over the Veterans Day weekend. VISIT FLORIDA Partners from around the state provided us with details on nearly 40 special events and offers happening in 17 Florida cities over the next week that we aggregated into a single digital press release. Continue reading »