Sunshine Matters

I am pleased to share that after many months of collaboration VISIT FLORIDA has launched America’s first state trails-tourism website offering comprehensive information about more than 100 of the Sunshine State’s trails and greenways.  Found at trails.VISITFLORIDA.com, this special micro-site assists visitors worldwide with planning and booking their outdoor adventures by providing detailed descriptions of Florida’s trails by city, activities, trail length or surface, as well as links to the individual trail websites and interactive maps showing the exact plot of a given trail so users can see nearby outfitters, hotels, campgrounds and restaurants.  Continue reading »

The Share a Little Sunshine campaign continues to gain momentum through ongoing partnerships that highlight the uniqueness and diversity of what Florida has to offer its visitors as well as residents.  One example would be the recent partnership with the Florida Film Commission to promote Digital Graffiti at Alys Beach, located along Northwest Florida’s Gulf Coast in the Beaches of South Walton.  Continue reading »

The ‘Share a Little Sunshine’ campaign is off to a great start!  This statewide, grassroots tourism campaign encourages all Floridians to send a personal e-mail to out-of-state friends and family inviting them to visit the Sunshine State.  The campaign was successfully launched by Governor Crist during a tourism industry rally on Miami Beach last month.  The Governor asked Floridians to get involved, saying “Together we can encourage more visitors to come to the Sunshine State. In this way, we will help keep Floridians employed, create new jobs, and help keep our state’s world-class restaurants, resorts, parks and attractions strong.”  Continue reading »