Two Million Viewers Discover Florida’s First Thanksgiving
November 23rd, 2011 — 9:48am
Tomorrow morning, millions of Americans will watch the Macy’s Thanksgiving Day Parade, the first of several treasured Thanksgiving rituals. On the same day, more than two million Americans of Latino heritage also will be watching TV, hearing stories of Jamestown and Plymouth … and of another Thanksgiving 56 years previous, in St. Augustine.
VISIT FLORIDA reached out to Univision, and as a result, Thanksgiving Day’s morning news show Despierta América will bring Spanish-speaking audiences in the United States a 500-year-old story: the European discovery of Florida. Continue reading »
Susannah Costello
Vice President, Global Brand
