Sunshine Matters

Through a partnership with the International Indian Film Academy (IIFA), VISIT FLORIDA co-sponsored the 15th Annual IIFA Weekend &  Awards event which took place in Tampa this past weekend.  The IIFA Awards are Bollywood’s version of the Academy Awards, but on a much larger scale.  With a global audience estimated to be more than 800 million viewers from 110 countries, this partnership provides a huge opportunity for Florida to reach Indian travelers living around the world. Continue reading »

VISIT FLORIDA has just launched our Spring marketing campaign and it’s already receiving praise.  Today in a Skift article, VISIT FLORIDA’s new television spot was named one of the ‘5 Best Travel Ads to Watch This Week.’  The ad was spotlighted because “Visit Florida does a great job of showing parents why Florida is a good choice for families instead of just telling them.” Continue reading »

Today, VISIT FLORIDA celebrated completion of a four-month-long beach walk that gathered panoramic, step-by-step footage of Florida’s beaches, to be published by Google Maps in spring 2014.  Two-person trekker teams sharing a backpack equipped with a Google Street View camera walked Florida’s 825 miles of beaches, a journey of nearly 2 million steps along the shorelines of pristine parks and chic resorts.  VISIT FLORIDA officials and Florida tourism industry leaders cheered as walkers completed the last mile of the journey Wednesday morning in Miami Beach’s South Pointe Park. Continue reading »

VISIT FLORIDA recently accompanied Visit Tampa Bay to Macau, China to focus on expanding the Sunshine State’s international market in India.  While there, Tampa secured a bid to host the 2014 International Indian Film Academy (IIFA) Awards.  The win highlights an opportunity for Florida to capitalize on India’s emerging travel market. Continue reading »

Be sure to check out Emeril Legasse’s new Florida lifestyle and cooking show  Emeril’s Florida premiering this Sunday, January 6th at 10:30a.m. ET on The Cooking Channel.  VISIT FLORIDA, in addition to serving as a major sponsor of the show, worked with the producers and our tourism industry Partners throughout the state to help coordinate locations to be featured in each of the 13 episodes airing in 2013.  Florida is a fabulous food destination and no one can share that story better than Emeril. Continue reading »