Sunshine Matters

Following last month’s Digital Innovation Forum in California, VISIT FLORIDA and five Industry Partners turned learning into action by partnering with Twitter to promote the unofficial start of summer.  Yesterday, VISIT FLORIDA sponsored the Promoted Moment and Promoted Trend.  The “story” – #SummerStartsNow – in Florida, targeted all Twitter users in the United States. Continue reading »

At a black-tie event earlier this week, more than 1,000 industry leaders gathered to honor the best of the best in hospitality marketing.  In the category of digital marketing excellence, VISIT FLORIDA was recognized for a campaign that leveraged the passion of Florida residents and their importance in promoting the state. Continue reading »

For the past few weeks, Londoners have been treated to moments of Florida sunshine: in out-of-home advertising, on subway banners, at bus shelters, through taxi wraps, and via surprise-and-delight social activations.  Until yesterday, the campaign was all about Florida sharing a little sunshine with our British friends and potential travelers.  But yesterday was Blue Monday — what the U.K. calls the most depressing day of the year — and we thought it wise to change the game.  So we made it possible for our British friends to share a little sunshine with each other. Continue reading »

January in London is famously gray, with an average of 19 rainy days and only 2-3 hours of sunshine per day.  That’s why Florida destinations have teamed up to bring our British friends and family — and potential visitors — moments of Florida sunshine all month long. Continue reading »

I am pleased to announce the unveiling of the VISIT FLORIDA German TripTuner tool, Finde Dein Florida. VISIT FLORIDA partnered with TripTuner, the technology behind the award-winning Florida Beach Finder to create a compelling new discovery engine to serve German travelers.  Promoted in consumer media and on trade partner websites, this image-rich tool is the perfect resource for travelers to personalize their travel options to Florida’s beaches, attractions and beyond. Continue reading »