Sunshine Matters

As the state’s No. 1 industry, welcoming visitors who generate $11.3 billion in state and local taxes and employ 1.4 million Floridians, it’s important to let our lawmakers know how vital tourism is to Florida and its residents.  It’s also crucial that our legislators understand the role VISIT FLORIDA plays in ensuring the Sunshine State remains a top tourism destination for visitors from around the globe. Continue reading »

As we approach the start of the 2016 Hurricane Season, I wanted to share the resources and action steps VISIT FLORIDA has developed to ensure Florida’s visitors have access to real-time, hyper-local information.  It is our hope that these efforts will allow our visitors to make the most informed travel-planning decisions possible in preparation for a potential weather threat that might impact the state. Continue reading »

VISIT FLORIDA’s 2016 Flagler Awards competition is underway and now accepting entries from the countless organizations and individuals who use their talents to market Florida to the world.  The deadline for entries is next Friday, May 27. Continue reading »

It’s that time of year again!  Nominations are now open for the Florida Tourism Hall of Fame. Begun in 2001, the Florida Tourism Hall of Fame acknowledges contemporary and historic figures whose vision, creativity and drive have had a positive and significant impact on the development of Florida as a desirable visitor destination.  Continue reading »

With today marking the start of the 2015 Hurricane Season, I wanted to share the resources and action steps VISIT FLORIDA has developed to ensure Florida’s visitors have access to consistent, real-time, statewide information.  It is our hope that these efforts will allow our visitors to make the most informed travel planning decisions possible in preparation for a potential weather threat that might impact the state. Continue reading »