Sunshine Matters

I am pleased to announce that the 2016 VISIT FLORIDA Magazine and Official Florida Transportation Map are now available at the Official Florida Welcome Centers.  The magazine serves as VISIT FLORIDA’s premier travel planning publication providing information on destinations throughout the state, attractions, accommodations, shopping and dining, and informative articles and images to inspire our visitors. Continue reading »

I am pleased to announce the roll out of VISIT FLORIDA’s Certified Tourism Information Centers (CTIC) Program.  CTIC certification brings VISIT FLORIDA recognition to welcome center facilities around the state, providing the institutions and their staff with benefits that enable successful promotion of travel to and throughout Florida. Continue reading »

VISIT FLORIDA manages the state’s five Official Florida Welcome Centers located at I-10, I-95, I-75, U.S. 231 and the Florida Capitol.  In addition to promoting Florida tourism businesses, the Welcome Center staff offer detailed travel planning advice and information to more than 2.5 million drive visitors each year.  To ensure that advice reflects the latest tourism offerings, our employees are trained, tested and certified to serve. Continue reading »

March is the month for Spring Training in Florida.  In collaboration with the Florida Grapefruit League, VISIT FLORIDA is promoting Spring Training through our Official Florida Welcome Centers and content on VISITFLORIDA.com. Continue reading »

Visitation to VISIT FLORIDA’s five Official Florida Welcome Centers – located at I-10, I-75, I-95 , U.S. 231 and in the State Capitol – saw more than 2.5 million visitors in 2014, which is a 2.2% increase over 2013.  When visitors stop at the Welcome Centers, they get both information and a Florida experience.  To make sure the Welcome Centers are always fresh, entertaining and capture the spirit of the Sunshine State, VISIT FLORIDA implements a variety of creative elements, such as Takeovers, Seasonal Festivals, Themed Months and Special Topic Brochures. Continue reading »